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Finance Welcome, Guest [Sign Out, My Account] Finance Home - Help PR_Newswire * Home * Investing * Market Overview * Market Stats * Stocks * Mutual Funds * ETFs * Bonds * Options * Industries * Currency * Education * News & Opinion * Markets * Investing Ideas * Expert Advice * Special Editions * Company Finances * Providers * Personal Finance * Banking & Budgeting * Career & Work * College & Education * Family & Home * Insurance * Loans * Real Estate * Retirement * Taxes * How-to Guides * Get Quotes * * * Symbol Lookup * Finance Search Press Release Source: GSN GSN and Two Way TV Bring Interactive Mobile to Television Programming to the U.S. for the First Time Wednesday June 6, 1:32 pm ET Revolutionary New Two Way TV Simcast(TM) Technology Allows Players to Play Along In Real Time Initially With GSN's Casino Programming Using Cell Phones 'Game Texting' on GSN Opens New Doors for Brand Integration and Other Advertising Opportunities SANTA MONICA, Calif., June 6 /PRNewswire/ -- GSN, the leading interactive network, is partnering with Two Way TV, the UK's leading interactive production company, to become the first network, broadcast or cable, in the United States to utilize Two Way TV's Simcast(TM) technology that allows viewers to play along with their televisions in real-time via their mobile phones. With "game texting," viewers will be able to take part in this new interactive programming initially during the network's Monday prime time casino programming and at a later date, play along with GSN's game and reality shows. GSN will debut the new interactive technology this summer. When launched, viewers of GSN's Monday night casino programming will be able to engage in this advanced interactivity during HIGH STAKES POKER and WORLD SERIES OF BLACKJACK. Additional GSN game shows and reality series utilizing 'game texting' will subsequently roll out. HIGH STAKES POKER viewers will be offered a series of cards on their TV screens and can accept cards via SMS messaging to try to create the best possible hand. WORLD SERIES OF BLACKJACK players will have the opportunity to play against the on-screen dealer by requesting cards to their mobile phones and attempting to hit "21." Players of both games will compete against other mobile contestants in real-time. Top 10 players will have their user names appear on leader boards on-screen. The Simcast(TM) graphics provide innovative advertising opportunities for viewers to interact directly with brands as part of the game. Advertisers can be easily integrated in the program with on-screen messaging through a unique layering system. Chris Raleigh, Senior Vice President of Ad Sales, GSN, said: "'Game texting' promises to be a valuable new interactive TV platform in the U.S. enabling advertisers to benefit from both integration in our programs and viewer participation with a brand. Our ability to deliver ROI metrics from a third party is an additional feature. Two Way TV's Simcast technology allows us to deepen the advertiser's relationship with consumers by extending the interactive experience through commercials and into the program on the screen. Advertisers will also receive immediate feedback as viewers interact via SMS." Regarding Two Way TV's ground-breaking interactivity, John P. Roberts, Senior Vice President of Digital Media and Interactive Entertainment, stated: "Two Way TV takes our play-along interactivity to the next level. With 'game texting' every viewer at home can easily participate in our casino programming by using their cell phones. This opens the doors to new opportunities in enhanced television and we're pleased to be the first to be deploying it in the United States. There are now three ways for GSN viewers to interact and engage. They can play-along with our two-screen interactivity, through our participation TV programming block and 'game texting' on cell phones." Duncan Campbell, Two Way TV's Head of US Sales, added: "GSN is the perfect partner for us because of their game brand and the proven tendency of their viewers to enjoy enhanced interactivity. This is a great platform to introduce our tried and tested Simcast(TM) formats to the American audience. We believe it will foster strong brand loyalty, as it has with other broadcasters, as well as create great advertising opportunities." Two Way TV's Chief Executive, Jean de Fougerolles, commented: "Simcast has been hugely successful in the UK and overseas. We are very proud that we can bring new interactive experiences to US audiences and revolutionize the market." GSN is the entertainment industry leader in multi-platform interactive game programs. As the premier television network for games, GSN features challenging word games, high intensity casino programs, live participation shows, reality series and documentaries. Complementing the network, GSN.com features all types of game play: innovative Flash games for fun, skill cash game tournaments and downloadable games. The website also features GSN's two-screen interactive play-along for prime time shows. Now reaching more than 63 million homes, GSN is distributed in the U.S. through all major cable systems and satellite providers. The network is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation. For further media information, visit GSN's press website at corp.gsn.com. About Two Way TV Two Way TV offers broadcasters and DTV networks the widest range of interactive TV and mobile to TV products and services available in the world. From award-winning creative and production services through to interactive software solutions, Two Way TV's clients and partners include the biggest interactive broadcasters today. www.twowaytv.com Successes include designing and building many of ITV's flagship services including; Pop Idol, the Premiership and Champions League Football. More recently, Two Way TV has become the exclusive provider of ITV's red button enhanced TV services on UK cable, helping the commercial broadcaster go interactive on cable TV for the first time with X Factor and This Morning and is a major games supplier on ITV Play. It has also produced a major new programming strand on ITV Play called Play DJ. Two Way TV provides Five's red button services on digital cable including enhanced TV, instant win betting, games, competitions and mobile phone content. It has built cross platform services for the BBC including their interactive news services and a number of CBBC games. Other major shows have included, Test the Nation for the BBC, Big Brother for Channel 4, Sky Sports' Beat The Pundits and numerous formats for Flextech Television, Cartoon Network, Endemol and others. Two Way TV's widely-deployed Ark(TM) system and Simcast(TM) platform enables viewers to join in live with their favorite programs by red button or by phone. They can answer questions, cast votes or predict what's about to happen onscreen. In the UK, Two Way TV's platforms have been licensed to the BBC, Sky Sports, Channel 4, Flextech, Turner, Discovery, MTV, Ascent Media, NTL, Telewest Broadband, BT Vision and many others. Two Way TV also has its own games channel carrying its own games and branded games such as Who Wants To Be A Millionaire? and Deal or No Deal. Two Way TV's games are distributed by broadcasters and networks worldwide and are now available in over 11 million homes. Two Way TV and the Two Way TV Stylised logo are registered trade marks of Two Way Media Ltd. Ark(TM) and Simcast(TM) are pending trade mark applications of Two Way Media Ltd. © Two Way Media Ltd. 2007. All rights reserved. All other trademarks are the property of their respective owners. --------------------------------------------------------------------- Source: GSN Mail to Friend Email Story Alerts Set News Alert Printer Version Print Story --------------------------------------------------------------------- Copyright © 2007 Yahoo! Inc. All rights reserved. Privacy Policy - Terms of Service Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon. cbbc game play should Like, hello visit - can |
